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Digital Product Strategy & Roadmapping

Does your healthcare organization know what your most important digital investments over the next 2 - 3 years should be? To stay in front of what your customers expect, you need a digital strategy and multi-year roadmap.

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In industries like banking and travel, seamless digital experiences are a standard expectation. Healthcare systems are working to achieve this level of digital sophistication, recognizing the critical role that digital investments play alongside their physical facilities. With numerous digital needs and priorities, determining where to focus can be complex.

Modea specializes in crafting comprehensive digital product strategies and roadmaps tailored for large healthcare organizations, helping them navigate their digital transformations effectively.

  • Platform Governance and Planning
  • Strategic Consulting
  • UX Research
  • Customer Journey Mapping
  • Competitive Evaluation

Our Digital Strategy and Roadmapping Process

Our approach starts with a thorough discovery phase, bringing together key stakeholders and focusing on the overall digital strategy. We conduct UX research and competitive analysis to understand your current digital landscape and identify opportunities for improvement.

Key Steps in Our Digital Product Development Strategy:

    1. Discovery and Analysis:

      • UX research and stakeholder interviews: gather insights from users and stakeholders to inform your digital strategy.
      • Competitive review: analyze competitors and industry standards to identify strengths and gaps.
      • Identify opportunities: pinpoint areas where digital investments can drive the most value.

 

  1. Strategic Recommendations:

    • Digital investments: provide advice on critical areas for digital investment, from enhancing existing features to developing new solutions.
    • Product roadmap development: create a detailed roadmap that outlines:
      • Initiative sequencing: prioritize projects based on impact and feasibility.
      • Timelines: establish clear timelines for each initiative.
      • Cost estimates: provide detailed cost projections.
      • Partner recommendations: suggest suitable partners for each project.
      • Success metrics: define how success will be measured for each initiative.
Our Digital Strategy and Roadmapping Process

Setting Your Healthcare Organization up for Success

In addition to developing a strategic framework, we help set up and guide a steering committee to oversee digital initiatives. Modea ensures that your healthcare system has the necessary internal capabilities to execute the roadmap effectively.

This service can be provided as a stand-alone offering or as part of an ongoing consulting partnership, where we continue to refine and adapt the strategy based on evolving needs and insights.

Setting Your Healthcare Organization up for Success

Elevate Your Digital Strategy with Modea

Partner with Modea to develop a robust product strategy and detailed roadmaps that will drive your digital transformation. Our expertise in product development strategy and digital strategy ensures that your healthcare organization is well-positioned for success in the digital age.