A Personalized Website With Superior Design

Challenge

Nemours Children’s Health is a leading pediatric health system and is one of the largest integrated pediatric health systems in the country. It has two free-standing hospitals and over 95 outpatient locations across New Jersey, Delaware, Pennsylvania, and Florida. As a system, Nemours Children’s offers pediatric primary, urgent, specialty, and hospital care.Nemours was rebranding its multi-state pediatric health website and needed to communicate with regional patient audiences in a way that did not fragment the digital experience.

Nemours had three main goals for this website redesign:

Provide a high-quality website design that highlights consistent communication with patients and healthcare professionals.
Create tools for Nemours team members to add content to the website pain-free.
Offer a streamlined online experience.

Our Approach

User Experience Research

Modea’s UX/UI team conducted in-depth web strategy research across all service lines, aligning findings with Nemours Children’s Health’s broader organizational goals. The team partnered closely with Nemours’ rebranding agency to ensure consistency across brand and digital experiences and provided strategic input on how users perceived and interacted with the existing website and content.

This research uncovered gaps in the user journey, content organization, and navigation structure, showing opportunities to improve clarity and usability. These insights guided the website redesign, supporting the creation of a more modern and user-friendly site that better serves patients, families, and providers.

Scalable Website Design

Modea designed and built a customized website solution that delivers an improved patient experience while giving Nemours greater flexibility to manage content.

Our engineering team developed a componentized architecture with more than 40 reusable components, enabling all pages to be built from a shared digital library. This structure simplifies backend management and allows for efficient updates across the site.

To enhance localization, the site automatically tailors content to a user’s region. When users visit the website, their IP address assigns them to the nearest Nemours care region, ensuring they see relevant medical services and specialty locations. This functionality, built within Adobe Experience Manager (AEM), supports a personalized and region-specific experience.

Consistent Yet Flexible

We also implemented image masking and component theming capabilities to maintain a consistent design system while allowing flexibility for stylistic updates. This makes it easy for Nemours’ team to modify content, imagery, and color schemes without additional development support.

Additional features include:

Configurable media placements, text variations, backgrounds, and colors
Page-independent content fragments for centralized editing and publishing
Component theming to extend design variations across sub-brands like Nemours KidsHealth

Together, these elements created a cohesive, scalable website that aligns with Nemours’ brand identity and supports ongoing digital growth.

Solution

Modea delivered a component-based website for Nemours Children’s Health that simplifies management, improves usability, and aligns with their rebranding initiative. The new site uses 40 reusable digital components built within Adobe Experience Manager (AEM), enabling consistent design and faster updates. It also tailors content by region, automatically displaying relevant care locations and services, while theming and image masking features make ongoing content and visual updates simple for Nemours’ team.

Results

Customized website aligned with Nemours’ rebranding initiative
40 reusable digital components built within a shared digital library
Region-based content delivery for personalized experiences
Simplified backend management and content updates
Consistent design maintained through theming and image masking

Technologies Used

Adobe and MyChart logos

Architecture: Componentized digital library
Personalization: Region-based content via IP assignment

Awards Won

Web Excellence Award: Best Healthcare Website
eHealthcare Leadership Awards: Best Digital Front Door
W3 Awards: Best Structure and Navigation, Best User Interface

Key Takeaways

Nemours Children’s Health’s updated website demonstrates how modular architecture and regional personalization can enhance usability and efficiency. By combining structured design, scalable technology, and thoughtful implementation, Modea created a flexible digital platform that supports Nemours’ brand consistency and improves the online experience for patients and families.