Modea is a full service agency
Full Service Agency
Modea has strategically developed a core set of competencies narrowly focused on branding and technology. With today’s dramatic shifts in media consumption, our skill set allows us to provide our clients with the means to effectively engage their consumers. Without a doubt, we are ideally positioned to take the lead agency role in working with our clients to guide how they shape their brand.
Strategy
All of our initiatives begin with an intensive research and discovery phase that we use to identify the most relevant consumer insights, uncover micro- and macro-trends, study the competition and define market opportunities. These insights shape the strategic framework that drives our creative thinking.
Creative
More than ever, it is imperative that creative provides value to the consumer. Modea develops campaign messaging and content that is grounded in consumer insight to ensure that content is welcomed by our client’s customers. We provide end-to-end creative development across all media, which allows us to execute truly integrated campaigns that are grounded in digital.
Technology
Technology for the sake of technology is pointless. At Modea, technological innovation and R&D initiatives are driven towards new and better ways to reach consumers. The experiences we create push the limits of what is possible. Our in-house capabilities are foundational to developing effective and creative work.
Media
Modea understands that clients want more from their media investment than simple creative backed up by a poorly conceived and executed media plan. That is why communication, insights, great creative and accountability are our guiding principles. Modea shares these very same expectations and instills these principles into our philosophy on managing media for our clients.
Strategy
- Consumer Research
- User and Usability Research
- Social Media Engagement & CRM
- Content Strategy
- Search Engine Optimization (SEO)
- Analytics & Optimization
Creative
- Integrated Campaign Development
- Brand Development
- Content Development
- User Experience Design
- Interactive and Motion Design
- Video Production and Editing
Technology
- Information Architecture
- Motion Graphics & Special Effects
- In-store Mobile Experience Design
- Mobile App Design & Development
- Web Platforms and E-commerce
Media
- Media Planning
- Digital Media Buying
- Social Media Planning, Implementation & Monitoring
- Search Engine Marketing (SEM)