CUT SOMETHING Microsite
Stretching the boundaries of a brand with an immersive experience.
With the launch of a technological breakthrough in reciprocating saw blade technology, LENOX sought a partner that would help them reach a wide audience through the web, and engage that audience in creative ways that stretched the boundaries of their brand. CutSomething.com combines interactive Flash, video and 3D to provide an immersive experience to its visitors.
To promote the site, traditional online media including banners and emails are utilized, as well as a major offline component of print advertising and trade show events. In addition, online social media is heavily engaged through community monitoring, blogger outreach, and conversation seeding.
