Cruz Pedregon Blog
"It's more than just a blog... it's become THE destination for fans to keep up with the Cruzer!"
The blog—geared toward promoting Advance Auto's relationship with NHRA dragster, Cruz Pedregon—provides users with an opportunity to engage directly with Cruz. The site uses a mashup of technologies, including WordPress, YouTube, and Flickr to drive functionality. These elements provided Advance Auto with the opportunity to put a powerful tool in the hands of their customers at a fraction of the cost of what they expected.
