Social Media

Ever wonder who’s on Pinterest?  We did.  That’s why we created our first Pinterest Infographic: Pinning = Winning in February, which visualized the power and growing popularity of this social media platform.  Now we’ve put together a new Pinterest infographic that takes a deeper look into the lives of Pinterest users, revealing everything from where they purchase their groceries to which mobile provider they use.  Learn who’s visiting Pinterest, how they access information, their shopping and leisure habits, and much more.  We even compared these habits to internet users at large, so you can get a handle on what is unique about Pinterest visitors. What insights do you find most surprising? How will Pinterest fit into your overall marketing strategy?

Facebook announced Timeline late last year, which caused a huge buzz in the social media world. First, it rolled out to its users, then to select brands. Now everyone has it, and we have no idea what to do with it.

Is your social media campaign strictly based around the 9-5 work-week schedule? If so, your social media plan may be underperforming. Certainly, there are a lot of stats on why certain times of the day have higher share rates.

Pinterest is the new digital doorway to your brand and you're no longer the gatekeeper. The details included in the following infographic will help you better understand this audience and ultimately, the undeniable impact of Pinterest as a referral platform.

Millennials, as a group, are advertising darlings if there ever were ones. Being accustomed to on-demand access to information, and a high-comfort level with technology, makes them a group primed for the digitally integrated advertising campaigns. They’re a cynical bunch – difficult to impress, entertain and ultimately convince. So why do we go after them? Their $170 billion in buying power, and 79 million at last count, may have something to do with it. Yet there are some interesting nuances in marketing to them.

Advertising during this week’s Super Bowl XLVI will likely be different than any other Super Bowl before. Television viewership of the Super Bowl continues on an upward trajectory and this year’s big game is expected to be the most watched in history. There’s no doubt that TV viewers have not only become accustomed to watching advertising during the big game, but also that they will eagerly anticipate it.

With the launch of “Search Plus Your World” Google is drastically changing the landscape of search, social media and the practice of digital marketing and SEO as we know it.

What is “Search Plus Your World” (SPYW)? The collective algorithm updates and platform changes basically give each of us our own personal search engine. Google will use beacons of activity from Google+ to highlight content you or your friends have shared and display them within Google SERPS. I’m also seeing snippets of content from other Google properties like YouTube and Picassa and expect content from other Google properties like Music, Shopping and more. To illustrate, here are a few examples of my Google+ Circles and recent searches on Google.

I'll trade you a slideshare and a flickr for a Google+