Search Engine Optimization

To sum up Part One of the Ultimate Guide, the internet marketing industry sits right in the middle of an intense collision of search (as we’ve henceforth known it), social, and rich web experience.

We’ve got the tools to inject our great content right into the mix, and I briefly explained a few markup tactics that can give Google and other search engines the information they need to put your content in the right place, in front of the right people.  In part two of this three part post, I’ll explain what actually happens with all that extra effort, thought, and code that we’re being asked to put forth, and why it’s totally worth it.

It's an exciting time in search and internet marketing. We’re part of an unprecedented change in how people browse online and consume content – the social and search functions as we know them are converging aggressively.

Many of you may remember hearing something a little over a year ago about some “caffeine” thing that Google was working on.  Caffeine was released last summer and was essentially a change in their indexing infrastructure – meaning the way they crawl and store pages in their massive index – to support a more changing content environment.  The infrastructure change would allow content to be searchable almost immediately after it was crawled, providing a quicker, more powerful means for users to find a plethora of newer, fresher, more engaging, and more relevant content. 

Well, that’s all fine and good.  Google heavily increased their means of acquiring and indexing content last year.  So what’s new?