Jul 14, 2011 by Erin Nolan in Designer's Corner
From taking readers through the thought process of the four-person team behind designing Nike Better World, to demonstrating the code necessary to create your own parallax scrolling site, this article is a great read for creatives and developers alike. It goes in depth without being exhaustive, and provides key insights into the creative process of crafting a great interactive experience with a brand.
A good deal of HTML5 is used to power this immersive brand experience and this website has clearly been a labor of love for the agency behind it. Although parallax scrolling effects are nothing new, few websites have been able to sew together so many different design elements so seamlessly. There is much to learn here.”